Draft — pending legal review
This document is a draft prepared on 2026-04-21. It has not yet been reviewed by a licensed legal counsel. Do not rely on it for legal purposes.
Cabinet Resolution 57 of 2024 requires documented consent before sending commercial communications via WhatsApp or SMS. DealPilot captures opt-in status at the point of lead creation, stores an immutable consent log, and logs opt-in status before outbound messages.
Overview
The Telecommunications and Digital Government Regulatory Authority (TDRA) issued Cabinet Resolutions 56 and 57 of 2024, which regulate electronic marketing communications in the UAE. These resolutions apply to all marketing messages sent via WhatsApp, SMS, email, and phone calls.
Resolution 56: Do-Not-Call registry
Resolution 56 establishes a National Do-Not-Call (NDNC) registry:
- Consumers can register numbers to opt out of marketing communications
- Marketers must check numbers against the registry before contacting
- Violations carry fines up to AED 20,000 per incident
Resolution 57: consent requirements
Resolution 57 specifies explicit consent requirements:
- Consent must be explicit and documented before any marketing message
- The type of communication (WhatsApp, SMS, email) must be specified
- An opt-out mechanism must be included in every message
- Opt-out requests must be processed within 48 hours
DealPilot implementation
Opt-in captured and timestamped at lead creation
Immutable consent log per lead, never modified or deleted
Opt-in logged before outbound WhatsApp marketing messages
Opt-out processed immediately, no further messages sent
Consent evidence required for CSV-imported leads
Consent flow
- Agent enters lead data into the platform
- NurtureBot sends an initial welcome message requesting explicit consent
- Lead's response is recorded with timestamp and message ID
- Marketing messages are only enabled after consent is confirmed
- Consent record is stored immutably
Opt-out handling
- Every message includes opt-out instructions (“Reply STOP to unsubscribe”)
- Opt-outs are processed automatically within minutes
- No further marketing messages are sent after opt-out
- Opt-out is recorded in the audit trail
Audit trail
DealPilot maintains an immutable audit trail of all consent and opt-out events. This log can be exported in CSV or JSON format for regulatory compliance purposes.
Penalties
Violation penalties
- Fine up to AED 20,000 per violation
- Trade license suspension for repeat violations
- Potential RERA license review
Contact us
For TDRA compliance questions: founder@dealpilot.ae